Highly motivated and conscious creative leader.
My path is a constant desire to prove that nothing
is impossible. To become one of the best young creatives in Russia in the early 2010s – done.
To study film directing at a prestigious film school and make successful festival films – done. To return to the advertising industry full-time in 2017 and going from Art Director to Creative Director
in 7 years – done.
My professional background allows me to shape the development strategy of the creative department, lead the work of the creative team and designers, solving multi-scale tasks of clients in different markets (Russia, Kazakhstan, UAE).
Thanks to my strategic vision, I manage to offer something that eliminates the client's business pains. Developed conceptual thinking opens up opportunities to create ideas in the context of limited briefs.
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Having visual experience to both advertising and filmmaking gives superpowers in the form of numerous techniques that are stored in my memory. And the experience of being a father of the most beautiful 7-year-old girl helps to mentor the creative team, protecting them from unfair criticism and inspiring them to excel.
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Services and Expertise:
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Creative project leadership, active involvement in strategy
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Transformation of strategy into creative directions
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Creation and development of creative concepts, implementation of ideas in different media channels
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Art direction and storytelling in a project of any scale
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Visual craft and quality control
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Joint work with accounts in the management of client's expectations regarding compliance with deadlines and project objectives
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Continuous development of the creative team (management, mentoring and inspiration)
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Creating a psychologically safe environment within the agency and conscious leadership
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Implementation of innovative tools in the work, including AI
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Brands I've been lucky enough to work with:
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Google, Pepsi, Lay’s, Adrenaline Rush, Aqua Minerale, Gillette, Lexus, Shell, Aperol, Hochland, Parmalat, Sber, Baltika (beer), Bochkarev (beer), VK (social network), EPICA (fancy yogurt), Samokat (food ordering app), Amediateka (video streaming), Jardin (coffee), Tess (tea), PIK (real estate developer), Gazpromneft (engine oils), divan.ru (furniture store), Saint Spring (drinking water), OZON (marketplace), HeadHunter (job search app), Beeline (mobile operator) and many others.
Work Experience:
DADA Creative — Creative Director (02.2024 – currently)
Current pitch win rate – 65%. For the first six months of 2024 the agency exceeded revenue for all of 2023 by 59%.
GG Agency (ex VMLY&R Commerce Russia) — Associate Creative Director (06.2021–01.2024)
Lead projects that form the agency's budget for major national clients such as Baltika (No. 1 beer in Russia, ex part of Carlsberg Group) and VK (No. 1 social network in Russia). Participation in tenders – 60% of wins.
DADA Creative — Creative Director (10.2020 – 05.2021)
Short-term contract that resulted in winning the Adrenaline Rush pitch, Aqua Minerale pitch and Rollton. Win rate - 50%.
Dentsu Isobar Russia — Creative Group Head (09.2019 – 10.2020)
BBDO Moscow — Senior Art Director (06.2018 – 07.2019)
BBDO Moscow — Art Director (06.2017 – 06.2018)
Freelance Art Director & Senior Creative (2013–2017)
BBDO Moscow — Art Director (2009 – 2013)
Saatchi & Saatchi Moscow — Jr. Art Director (2008 – 2009)
BBDO Moscow — Creative Intern (2007)
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Awards:
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Cannes Lions – Shortlist
Clio Award – Silver student award
Eurobest – Young creative award
Epica Award – Silver x 1, Bronze x 1
Golden Drum –Silver x 1, Shortlist x 1
Golden Hammer – Gold x 1, Silver x 1
ADCR – Silver x 2
Red Apple Festival – Gold x 1, Bronze x 1
White Square Festival – Gold x 2, Silver x 2, Bronze x 1
Ad Black Sea Festival – Bronze x 1
IDEA Festival – Gold x 1, Bronze x 2
Lurzer's Archive's mentions
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Recommendation:
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Artem “Tom” Filimonov, Creative Director
at Cheil Germany:
«…I can confirm that Pavel is a marvelous person and exceptionally talented professional. Honestly, there are not too many people that I know who are so passionate about their work, concepts, ideas, creativity, stories and impact on our society. He's just an unstoppable thinking machine with an excellent sensitivity to beauty and aesthetics, storytelling».